--- title: "Tanning for everyone: expanding your target group" description: If you’re afraid that adding a sunbed to your salon won't make a considerable difference in how many people you can welcome in your salon, think again! image: https://sandbox.helionova.co.uk/hubfs/Imported_Blog_Media/UltrasunInternational-detail-shots_Q18_v1-1.svg --- ![Helionova logo](https://www.helionova.co.uk/hubfs/helionova-flare-logo-website.webp) - [Home](https://www.helionova.co.uk/) - [Blog](https://www.helionova.co.uk/blog) - Tanning for everyone: expanding your target group [TIPS AND TRICKS](https://sandbox.helionova.co.uk/helionova-blog/tag/tips-and-tricks) # Tanning for everyone: expanding your target group By **Steve Foyster**   •   22 Jul 2022   •   1 minute read If you’re afraid that adding a sunbed to your salon won't make a considerable difference in how many people you can welcome in your salon, think again! Everyone looks great with a tan, which means it’s not just women you should aim at. If you want to expand your target group, here are our tips.   ## Tanning for men Scratch the image of Ross in Friends who had a spray tan gone wrong - three times. Tanning is becoming increasingly important amongst men, but most salons don’t market for them, at all.    ### Adapt your marketing Tanning is not just for women, but often, the marketing of salons is. If you really want to broaden your customer circle, consider mixing up your marketing and also aiming at men. Show men on your social media as customers, and even promote special offers for them to really give it a boost.   ### The style of your salon This can also mean you’ll make some small adjustments inside your salon, to make it more welcoming for everyone. Even barber shops could consider adding UV tanning services to their shop.   ### Products for men Do you only sell beauty products for women in your salon? You could be missing out. Not only to sell to the men that actually visit your salon, but also to sell to the women who’s husband, boyfriend, brother and friend is sitting at home. Taking care of yourself is no longer ‘’trendy’’ or ‘’metrosexual’’ - it’s standard practice.    ## Go beyond the physical effects Tanning doesn’t just affect your skin. You could reposition your salon as being focussed on health, wellness, giving your clients a moment to relax. And nobody has ever come out of a nap in a sunbed more stressed than they went in.    ## Want more tips on boosting revenue? We’ve got you covered. Head on over to our [blog](https://www.helionova.co.uk/blog) for more articles. You’ll also like this: - [4 STRATEGIES TO BOOST REVENUE FROM YOUR SALON](https://www.helionova.co.uk/blog/4-strategies-to-boost-revenue-from-your-salon) ### Please don’t forget to share [![Facebook Icon](https://www.helionova.co.uk/hubfs/helionova_upload/Helionova%202022/Icons/facebook.svg) ](http://www.facebook.com/share.php?u=https://sandbox.helionova.co.uk/helionova-blog/blog/tanning-for-everyone-expanding-your-target-group) [![Instagram Icon](https://www.helionova.co.uk/hubfs/helionova_upload/Helionova%202022/Icons/instagram.svg)](https://www.instagram.com/helionovasunbeds/) [![LinkedIn Icon](https://www.helionova.co.uk/hubfs/helionova_upload/Helionova%202022/Icons/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://sandbox.helionova.co.uk/helionova-blog/blog/tanning-for-everyone-expanding-your-target-group) [![Twitter Icon](https://www.helionova.co.uk/hubfs/helionova_upload/Helionova%202022/Icons/twitter.svg)](https://twitter.com/intent/tweet?url=https://sandbox.helionova.co.uk/helionova-blog/blog/tanning-for-everyone-expanding-your-target-group&text=Tanning%20for%20everyone:%20expanding%20your%20target%20group) ## Related Articles [TIPS AND TRICKS](https://sandbox.helionova.co.uk/helionova-blog/tag/tips-and-tricks) [4 Strategies to Boost Revenue from Your Salon](https://sandbox.helionova.co.uk/helionova-blog/blog/4-strategies-to-boost-revenue-from-your-salon) Work smarter, not harder. When running a beauty salon there's only so many clients you can book in... By **Steve Foyster**   •   3 minute read [TIPS AND TRICKS](https://sandbox.helionova.co.uk/helionova-blog/tag/tips-and-tricks) [What sunbed is right for your salon?](https://sandbox.helionova.co.uk/helionova-blog/blog/what-sunbed-is-right-for-your-salon) If you’re new to sunbeds you might feel overwhelmed by the vast choice available. Fantastic... By **Steve Foyster**   •   3 minute read ![Newsletter signup](https://www.helionova.co.uk/hubfs/Helionova-background-model_5%202.png) ❯ ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Steve Foyster", "url" : "https://sandbox.helionova.co.uk/helionova-blog/author/steve-foyster" }, "dateModified" : "2023-05-01T08:39:35.863Z", "datePublished" : "2022-07-22T04:00:00.000Z", "headline" : "Tanning for everyone: expanding your target group", "image" : [ "https://sandbox.helionova.co.uk/hubfs/Imported_Blog_Media/UltrasunInternational-detail-shots_Q18_v1-1.svg" ], "mainEntityOfPage" : { "@id" : "https://sandbox.helionova.co.uk/helionova-blog/blog/tanning-for-everyone-expanding-your-target-group", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://sandbox.helionova.co.uk/hubfs/helionova-flare-logo-website.webp" } } } ```